The Crazy Suburban Mom: Anonymous Filofax spotted in the wild

Hobonichi Cousin Planner

Tuesday, December 10, 2013

Anonymous Filofax spotted in the wild

I was flipping through a Better Homes and Gardens (January 2014) issue last night.  I'm a total sucker for this months theme, simply organized.   

As an aside,  I can't resist magazines with big, bright, bold organizing words on the cover...

So I started looking at it and stopped cold when got  to page 17...

Untitled

That is so a Filofax Original Organizer in gold. I couldn't find a credit on the page so I double checked on the Filofax website and...

Original Personal Yellow Large

Right?

I flipped to the product resource section next but nope, wasn't there either. This is the note topping that section...

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Okay, well it's not vintage.   Discontinued?  Hmm, don't think so although suppose it could be. Either way it's still available for sale, so sort of a moot point.    As to the source being unknown... that's crazy talk.  It says it on the button for Pete's sake, no one with a pulse could miss that.    

I thought, maybe it's a knock-off?  I dismissed that quickly; there's no way Better Homes and Gardens would condone the whole knock-off industry by showing one in their magazine.   Which leaves only  that's its an un-credited photo of a Filofax. And what a shame that is.

 Paper planning seems to be having a resurgence lately, showing up in all kinds of media. I can imagine that like me, many people are suckers for magazines that promise organizing solutions on their covers.    And I can imagine a lot of those people would be intrigued by the wide, world of paper planning...

What a shame they won't be able to find out it's a Filofax Organizer.

4 Comments:

Giftie Etcetera 12/10/13, 2:31 PM  

We need to educate them!

Tracy Reinhardt 12/10/13, 3:26 PM  

Giftie, I so agree. I tweeted them about it but no answer... what a shame

MySummerTouch 12/10/13, 6:09 PM  

I agree with you, they need to put a small noteon where to find a ff in thecnext issue!

Susan Mac 12/10/13, 11:36 PM  

They should really show the picture again in next months' issue and use the correct attribution. We can't let a filo be shamed like this. Tracy, I can do a stiff and sniffy letter to the editor if you like.

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