The Crazy Suburban Mom: A Retro Tuesday and than a smoke...

Tuesday, January 19, 2010

A Retro Tuesday and than a smoke...

I finally got some new magazines.

retrotuesay stamp

I keep looking at them to look; not looking at them for Retro Tuesday and I'm getting distracted.

house and garden magazine cover art feb 1 1955

The one I can't put down is a House & Garden from 1955. First because I think 1955 must be the hey-day of decorating with pink so page after page I'm having pink-induced girly seizures. And second because the design is just so darned spectacular. The magazine exemplifies everything that tweaks me about 50's design. It's modern and clean but adorable instead of sterile. Starting with the cover art...

house and garden magazine cover art feb 1955

I was going to tell you about the photographer of that picture (Wendy Hilty) but I'm getting crazy distracted this morning. Seems 1955 was a good year for artists. The photographs and drawings were credited. I'll save that for another Tuesday.
Moving on.

Even stuff that doesn't normally do it for me...

kenrubber floors 1955 ad

I'm loving.

This magazine must have magic glitter unicorn dust sprinkled on it or something.

kenrubber floors 1955 ad1

Usually I don't like that whole woody homesteady Yee-Haw thing.

kenrubber floors 1955 ad2

I dunno. I'm finding it adorable today.

And this....

1955 clay tile ad

This was modern in the 80's never mind the 50's....

But not 80's modern like Joan Collins 80's shoulder pads modern. Like fresh modern. Lasting modern. Around forever modern. This was an ad for clay tile - not just one brand but the whole clay tile industry and they got this dude, Pietro Belluschi (small print under picture) to design around clay tiles. I had to look him up. And according to the great and powerful knower of all things sublime and ridiculous, Wiki:

Pietro Belluschi (August 18, 1899 – February 14, 1994) was an American architect, a leader of the Modern Movement in architecture, and was responsible for the design of over one thousand buildings. He moved to the United States in 1923, despite speaking no English, and finished his education—as an exchange student on a scholarship—at Cornell University with a second degree in civil engineering. Belluschi emerged as a leader in the development of American Modern architecture.

There's more about him to know (lots) including a transcript of a 1983 interview in the Smithsonian Archive (here).

Where was I?

See why this magazine is so hard to get through? Every picture tells a story.

Don't it?

Isn't that a song?

Okay the last thing because this post is too long already
is an ad for St. Charles steel cabinets.

kitchen 19552

Mostly because it's pink...

kitchen 1955

Okay, not really. It's more about
the forward thinking business of it.

kitchen 19551

I don't remember seeing planning areas like this
advertised until maybe the 80's ? I certainly
never saw one. But here they are in print.

Well this post was exhausting and satisfying all at once.

I need a cigarette.

So wanna join me in Retro Tuesday? Do you have
anything Retro themed?

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Fine Estate Sales 1/19/10, 8:25 AM all looks so good because in the Olden Day 1950's designers were still thinking about people...

warm and alive people...those who needed to interact with the things they consumed rather than those who today buy a thing soley to look at or be seen with, or in...

Gottah Match?


The Crazy Suburban Mom 1/19/10, 8:44 AM  

Martin (hi there :) The designers are just so good and have a strong point of view - as do the artists. When I was looking through the magazine there were many interior illustrations with styles I recognized (and love - have always loved). These people had very long careers. Their work is recognizable. When I look at the editorial content its not just about 'pushing' stuff - not just about who sent what to what editor its about what the actual trends are. I look at the magazine and see real authentic design and do not feel manipulated like I do when I look at current design magazines today.

With current magazines I feel they are just trying to get me to buy, buy buy...

Fine Estate Sales 1/19/10, 10:05 AM  

...and that, your comment, is why print is dying...and now ya can't get through a website without seeing ads plastered all over...above the Shrill, where is the voice of artistry...content that matter...oh and fun...?

It can be found, but it takes digging...

Take Care


Vonlipi 1/19/10, 10:12 AM  

I need a big ol' cigarette too! Especially after the pink kitchen! It rocked my world! LOL

So efficient,so retro,so perfect, just enough pink...sigh!

@eloh 1/19/10, 10:25 AM  

I like the woody best too.

Just wouldn't dare market a floor covering called KenRubber now days.

Pink metal gives me the jitters...pass the smokes.

The Crazy Suburban Mom 1/19/10, 10:32 AM  

Vonlipi - Man, I know. I'm in a pink induced coma - one which I can still type though) at the moment

The Crazy Suburban Mom 1/19/10, 10:32 AM  

eloh - there are some freaky product names back than I'll tell you. Creepy and freaky.

Everyone wants a cigarette this morning lol

Lynette 1/19/10, 11:16 AM  

pink pink omg pink kitchen
i need it!

Momfever 1/19/10, 11:40 AM  

I loved these pictures. Especially the first, with those adorably dressed children playing nicely.

It's everything my own don't do, or wear.

Rae Ann 1/19/10, 12:32 PM  

The pink kitchen? My Grandma had it, except in mint green like the floor in the picture. The cabinets were made of metal and she had a built in dinner table. Totally cool.

jessielme 1/19/10, 4:44 PM  

I enjoy your blog and was just thinking of doing a series called "Treasure Showcase" of the fun retro things I've culled from my mother's "buried treasures" when I helped her try to conquer her compulsive hoarding.

I'll be posting pics of some of my favorite childhood treasures and also just some interesting retro stuff. So when I do, I'll link to yours and perhaps borrow your cute little logo.

Coming soon....

Richard @ The Bewildered Brit 1/20/10, 12:52 AM  

That bathroom is absolutely stunning! A wonderful piece of design!

I love how the 1950s housewife is so light that she barely makes an impression on the cushion she's standing on!

Kristin 1/20/10, 2:21 AM  

Great post - I can still picture the home I grew up in, much the same look. I think I like it better in the magazines.


Katherine at shoot me now! 1/20/10, 3:20 PM  

Wow, I think I need a smoke too! WOW! I would KILL to have that green rubber tile floor with the pink cabinets/oven.... I would be in HEAVEN. I would EVEN wear an APRON.

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