The Crazy Suburban Mom: Retro Tuesdays Salute to the Housewife Headache...

Tuesday, December 29, 2009

Retro Tuesdays Salute to the Housewife Headache...

MckLinky at the bottom

I made a new stamp for today that I hope
looks like a migraine to you...

retrotuesay stamp

It sure looked like one to me. In fact, I'm
afraid to look at it very long.

There's always a lot of this business in 60's and 70's ads.


Which is really hard to fathom because they are talking
about all the stuff millions of women do everyday - plus work
full-time but you know, I guess they were more delicate
flowers than I am... Ahem.


The ad's a direct shot at Valium because it says
Anacin doesn't make you depressed or groggy.

The main idea is woman simply can't take the
repetition, man! And it's "understandable" ... Um,
big of ya. But Anacin (Ta-Da!) "makes you
feel better all over - and able to carry on."



So what are these tension inducing
repetitive things she's doing all day?

Is she deployed overseas?
Preforming open-heart surgery?
Working 65 hours a week in a thankless
job with a giant doody-face for a boss?



She's folding laundry...


Going somewhere...And hey,
everyone looks clean and well dressed.
And no one is even fighting about
who got to get out of the car first.


Grocery shopping... Again, looks quiet to me.
No running screaming in the aisles because
"But I waaaaaaaaaaaaaant gummy toilets!"


Making dinner... There's two clocks in this picture.
Oh, the stress, the horror... Geeeze, take
a clock down already.


Eating said dinner with what
looks like some mad-polite kids
if you ask me. And I see one meal here.
Not a meal for one kid who won't eat green food
and the other kid who won't eat dry food...

Know what's really weird?
Looks like the same woman with
entirely different kids.


Okay, Anacin. You have me here. I would
run screaming for you after about 3 minutes of this.

I think the hey day of the housewife headache was
probably the 60's. Getting into the 70's woman were
starting to work more and with woman's lib this kind of
ad was starting to look condescending and reflected
badly on the companies (Gee, ya think?) so they went
in other advertising directions.

Personally, I thought there were some other pretty
horrifying things in the 1970's magazine that ad came from.

These, for example.


The gilly tie. In migraine inducing colors,
worn with contrasting colored socks.


Hmmm, glad they specified that the chunks were of a cheesy origin.
I would have made a lot of guesses.

Cheese wouldn't have been one of them.


And um, these patties which also seem so confusing they
needed clarification. Seems they came with a little red
plastic sign that you could use when bringing these
patties of chunky awful to the table.

So when your family said, What
manner of all that is holy are those ?

You could point to the little red
plastic 'fresh roasted beef' sign...


I've got to be honest though.
Ever since they came out with these...


I never quite trusted burgers again.


And as you can see in a different ad (bottom right...)


Those things were made by General Foods. Which
sort of added to my paranoia.

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heidi 12/29/09, 10:11 AM  

i love the ground/roasted beef vs gainsburger similarities. this ad [and your post] is priceless!

thepsychobabble 12/29/09, 10:16 AM  

To be honest, I need way more xanax during those times where I'm home, and have no classes or work. I can only imagine what kind of drugs I'd have to be on to get through being 24/7 stay-at-home mom/housewife. Please, just shoot me instead! lol

The Crazy Suburban Mom 12/29/09, 10:44 AM  

Heidi, I kinda love this post. I sorta like my retro tuesday posts for the most part - but I really really love this one which is so odd, because I hardly ever open up my magazines from the 1970's because...well, you can see why. The stuffs just a horror.

Psychobabble - I actually get what your saying - but the kids look so darned good in the ad... Theres no need for pharmacology! lol

mama-face 12/29/09, 11:32 AM  

What a fabulous post. It brought back a lot of memories. I love your views on how things are today as opposed to now. The good old days weren't always so good. Anacin instead of, secret pharmaceutical supply? nope.

Spam with mom probably fixed that once a week. gah.

mama-face 12/29/09, 11:33 AM  

gahhhhhhhhhhhhh proofreading.

things today as opposed to THEN....

Lidian 12/29/09, 1:37 PM  

That Spam would be giving me a headache!

Fabulous post, I love how you linked up the ads :)

The Crazy Suburban Mom 12/29/09, 3:59 PM  

Mama-face --- typos. yes...I can't tell you how many times I have to edit posts. Its really awful...don't don't feel bad.

Lidian - I know. Really spam? Wasn't it like...kinda gross enough with them adding the actual word chunks? I mean, its not a really appealing word if you catch my drift.

Lin 12/29/09, 6:08 PM  

You know, she's looking at her watch because she's gotta go "freshen" her make-up and change into a nice clean dress before her man comes home for dinner. Yeah, I really miss the old days--even if my kids were so well-behaved. NOT.

Miss Mustard Seed 12/29/09, 6:26 PM  

That post was so funny! I also like the shapely, but thin leg that the mother was showing while loading the kids in the car. The can of SPAM with cheese chunks actually made me laugh out loud. How would anyone look at the description and think, "yum!" What a riot!

Kristin 12/29/09, 6:33 PM  

No joke. Here I sit a SAHM Mom with a wicked headache staring at a pile of laundry I have no desire to tackle. How do you like them apples? Ah ha ha ha ha

The Crazy Suburban Mom 12/29/09, 6:37 PM  

Lin, I know. The good old days....cough.

Miss Mustard Seed... That can of spams pretty horrifying. And chunks just not that appealing of a word. Its like ...I don't know... not really a food word. More a ... word associated with the non-edible :)

Kristin - LOL! Go get that Anacin, Girl!

The Recycle-ista 12/29/09, 6:49 PM  

I almost blew chunks looking at that Spam ad! Funny post!

Maureen 12/30/09, 12:03 AM  

Ewwwwwwwww. The 70's were my heyday but I must have been really unconscious - Spam - yuck! Spam with cheese - yuckier! Spam with chunks...c'mon!

I was inclined to say "How barfy!" But decided that I have more class than that. Haha!

Leigh 12/30/09, 11:26 AM  

That's hilarious! I love the old magazines and such!

Gena D 12/31/09, 3:00 AM  

These are sooo cool!!!! Gena

misguided mommy 1/5/10, 12:38 AM  

those shoes are not okay. not even a little. not even like, oh those are cool and retro and funky NO NO NO

also, my husband and son love spam but the cheese chunks...looks a lot like the throw up that would be in the toilet if i ate that shit

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