The Crazy Suburban Mom: A Regular Random Retro Moment

Friday, August 28, 2009

A Regular Random Retro Moment

I have this morbid fascination with old medical ads.
And chicken jello recipes but that's a different post altogether.


The ailments people seemed most concerned about if you go by percent of advertising is acid indigestion, sleeplessness related to acid indigestion, weight, pimples, body odor/perspiration and constipation. I often wonder what was in that stuff and thanks to Google the mystery can be solved.

For example:


Sounds benign enough.

I'm thinking it's a sham because if it's got no roughage, seeds, oil, or chemicals and doesn't cause gripping, diarrhea or embarrassing urgency what good is it?

I mean c'mon people, if there's no diarrhea and embarrassing urgency involved in my laxative experience I feel cheated and want my money back.

I Googled Saraka and found a mouthful. No literally, a mouthful. Pages and pages of stuff from old medical journals about obstructions of all sorts from the esophagus down...All the damn way down. Too old to access anything but the first 150 word intro... Which all started like this:

J Am Med Assoc. 1937;108(17):1408-1409


And yeah that dude was O.D.'ing on the stuff...but that article was in 1937, my magazine ad was in a Woman's Day Magazine, 1943...and by 1940 information like this was written:

Psyllium seed and proprietary compounds such as Saraka and Serutan should be avoided, because of tendency to obstruction and irritation of the digestive tract.

So, about this dude.


Does he have a smiley face because he read the article and didn't use it?

Or was this his face after they removed a complete esophageal obstruction?

And sort of related....

In a good and wonderful retro way...

not a nightmarish esophageal blocking way....

I have another Blog Tiara to give out...

blog tiara

Even though she keeps saying I have the best ads, Lidian does at...

Kitchen Retro

plus her posts are poetry.

Poetry, I tell ya...

What are you waiting for, go visit her!

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Lidian 8/28/09, 11:55 AM  

Thank you so much, Tracy! I'm honored cuz you are the best! And I have to say, every ad you post is a gem, I tell you - a gem! As are you :)

@eloh 8/28/09, 2:42 PM  

What the heck is "griping"? I don't want my hinnie "griping" anything, like EVER. Well maybe a million bucks. I'll take good old e-lax brownies anyday.

Anonymous,  8/28/09, 5:01 PM  

So we know what's NOT in that stuff but what IS in it? Tiny fairies that shovel out your colon?

Susan DeAngelis 8/28/09, 9:37 PM  

Hilarious! Where can I buy this stuff? Lol

Helene 8/29/09, 12:04 AM  

He's probably smiling because he knows he's ripping people off!!!

Unknown Mami 8/29/09, 3:12 AM  

I waiting for the chicken jello post.

Grampy 8/30/09, 4:05 PM  

I love the fairy comment. I go on Kitchen Retro everyday. I love her blog. I do Vintage dessert recipes on Thurs.
Have a good weekend.

Pollyanna 8/31/09, 2:55 PM  

Two observations:

1. Unusually interesting booklet? Is it like a train wreck - you just can't help looking/reading?

2. The statement at the bottom - "Bonds buy bombs-buy bonds!" I know, at the time, this was a patriotic statement. Can you imagine seeing that now? Totally politically incorrect.

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