The Crazy Suburban Mom: Peta's new billboard is spinsville...

Tuesday, August 25, 2009

Peta's new billboard is spinsville...

PETA's got a new billboard.

And here's the story that went along with it:

Our controversial "Save the Whales" billboard caused quite a stir after it was erected in Jacksonville, Florida. Now it's being replaced with the following billboard.

Ever since placing our original ad, which showed a woman whose "blubber" was spilling out of her swimsuit, we've been inundated with calls and e-mails of support from people who want to take our 30-day Pledge to Be Veg. Oregon mom-of-six Ali Bond-Smith is one of the many motivated people, and here's what she has to say:

Many feel the billboards were cruel to the obese and uncalled for on PETA's part. I think what happens in the lives of 'meat animals' is cruel. … I'm ready to take your 30-day no-meat challenge. ... I'd be willing to weigh in before and after a month of no meat and indeed see if losing the meat has helped me begin to lose the blubber.

Since it has been proved that vegetarians weigh about 10 to 20 pounds less than meat eaters do and that a vegetarian diet can lower your risk of heart disease, diabetes, cancer, and a slew of other ailments, Ali's going to make an enormous impact on her health, as well as on the lives of animals.

We can't wait to be there with her each step of the way.

Stay tuned for updates on Ali's progress. In the meantime, those of you who would like to follow Ali's lead can take our 30-day Pledge to Be Veglow-fat vegetarian recipes and contact us at for support and guidance.

Posted by Alisa Mullins

I guess their point is...what? It's gone and we took it down but we were right to put it up in the first place?

Or we took it down because we were wrong to put it up but we can't say that? And you can't make us, in print... So there.

And those calls they were inundated with were calls of people wanting to take the pledge? Is that so?

I've looked at PETA's technorati page. I suspect they have as well...Well, let's be frank, based on my visitor stats I'm sure they have... And their blog reactions were not people taking the pledge... They were people sorely disappointed in them.

I suspect many of the calls they refer to were as well.

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Anonymous,  8/25/09, 4:11 PM  

No no no -- they PLANNED it this way from the beginning. It was a (I can't remember the name, I've been out of advertising too long), it was a two-step campaign.
Billboard one was always going up and coming down when it did, billboard two was always going up when it did.
Meaning they don't give a rat's bootie what any of us think and all the free advertising you and other bloggers gave them is just gravy.
Seriously, what are you going to do, eat a steak tonight just to piss them off? And they know that.

p.s. where's Retro Tuesday? I LOVE your Retro Tuesdays.

The Crazy Suburban Mom 8/25/09, 4:16 PM  

Haven't done retro tuesday yet L, maybe later... But you know...I'm not sure about the 2 step thing with peta. They have done a lot of shocking campaigns - perhaps more so than this one but this one got them more bad press than they bargained for I think.

They thrived on bad press in the past - this was different I believe.

Vonlipi 8/25/09, 4:42 PM  

I'm having pulled pork tonight! lol

I know plenty of obese vegetarians...

Anonymous,  8/25/09, 5:06 PM  

Trace, trust me, this was all set up a while ago, both billboards had to be approved, produced, shipped, space purchased, people booked to take down the first one and put up the second one. It's not a short process, trust me.

Here it was covered on television -- someone from PETA had to notify the stations to cover it -- showing them taking down the first billboard and putting up the second. And surprise! the second one is insulting too.

Phase 3: "Stay tuned for updates."
This is a multi-faceted campaign. Instead of Jared for Subway they're introducing Ali the vegetarian for PETA, and it's got people talking and that's what they want, all this free publicity.

Chances are those of us who are pissed never gave them a dime and they know that and the campaign is not aimed at us but at their core donors. If someone goes vegetarian because of it, that's gravy.

Pulled pork, mmmmmmmmmm.

@eloh 8/25/09, 5:32 PM  

Here's an eye opener........So, I have this "friend" and my um "friend" saw something that pushed her over the edge...

My "friend" thinks PETA does more harm than good. But, being pushed over the edge...thought that maybe this was a case in need of some really really crazy, inspite of her disgust for PETA she deceided to contact them and say ""Are you @holes asleep, did you not SEE this?"" and my friend went to the PETA website to tattle on xoxoxo from the Xoxoxox Channel.

You just try to "contact" PETA...I dare ya. If you have a spare quart of blood and body parts to give them first...????? then, well maybe?

chicamom85 8/25/09, 5:35 PM  

I do appreciate what Peta stands for, but they always seem to take a step too far, I think. I am having burgers tonight.


chicamom85 8/25/09, 5:36 PM  

p.s. I love your new header, guess I haven't been here for a few days, didn't see it until now.


Happy Hour...Somewhere 8/25/09, 6:03 PM  

I think L is giving the morons at PETA too much credit. Remember these are the folks that gave you Holocaust on a plate. They love to shock and they used to love the reaction out here...before blogs became big that is. Now you can't just say its some nutburger protesting PETA and the media can't be spun as easy when they don't control as much anymore. I'm not even sure that they give a rat's ass about animals.

blueviolet 8/25/09, 8:02 PM  

Spinsville is right! I can't believe they think that we'll believe people were calling to take the pledge. Whatever.

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